Birthright Armenia Alumni Launch ‘I Love Armenia’ Campaign

This February, as part of the “I Love Armenia” campaign, Birthright Armenia alumni across the globe will host a string of outreach and recruitment events in community centers, church halls, and cafes in cities where Birthright Armenia alums live. “I Love Armenia” will be featured on Facebook and Twitter so young people can follow the campaign and know when such events are coming to their cities.

‘I Love Armenia’ campaign logo, designed by Aramazt Kalayjian.

Attendees of “I Love Armenia” events can count on hearing firsthand stories and entertaining vignettes from those who have volunteered in Armenia, and walk away with all the practical information and advice they need to make the most of their own experience in Armenia. Those who were fortunate enough to have already served in the homeland as Birthright Armenia sponsored volunteers—over 500 to date—have returned inspired to stay engaged with Armenia and their communities, and have spearheaded this campaign in an effort to encourage more youth, ages 20-32, to jump on board.

The launch of the “I Love Armenia” campaign will take place in Philadelphia on Feb. 17, as a social mixer hosted by the AGBU Young Professionals (YP) of Philadelphia, giving local Birthright Armenia alums and many YP travelers or interested travelers an evening to share, mingle, and get informed about travel and volunteerism through a variety of organizations. The baton will then get passed to the Washington, D.C. alumni who will be hosting their events in the month of March. “I Love Armenia” hits New York in April.
Tania Sahakian, the chairperson of the Birthright Armenia Alumni Committee, is spearheading the campaign and signing up other regional alumni chapters in Los Angeles, Canada, South America, and the Middle East, to jump-start their own “I Love Armenia” campaigns.

“It is the love of Armenia and the Armenian heritage that attracts Birthright Armenia volunteers in the first place, and it is that love that keeps them active in their communities upon their return home. Our alumni are the driving force to not only educate and motivate Armenians and non-Armenians alike, but also encourage more youth to volunteer in Armenia.”

For those who are contemplating a professional volunteer experience in Armenia and are interested in learning more, visit www.birthrightarmenia.org or the Birthright Armenia Facebook page to find the event nearest you.

6 Comments

  1. VERY WELL DONE AND A VERY GOOD IDEA.HOWEVER,PLEASE EXCUSE ME IF I DARE TO SUGGEST  THAT  LOGO DOES  NOT HAVE ANY RELATION TO  ARMENIA.AT LEAST  THE ARARATS SHOULD BE THERE…
    i have  yet another   b r i g h t       idea  that could easily be tied  up with this brilliant  onme  of yours..that  is  if  armenian jealousy is not vibfrant in the person who started   BIRTHRIGHT ARMENIA.  i SHALL DISCLOSE  IT TO THE PUBLIC  IN NEWSPAPERS  SO THAT SOMEONE WILL NOT COME  UP WITH  IT  AS  HIS  HER  OWN..
    UNFORTUNATELY  SUCH  IS THE MINDSET  OF ARMENS….

  2. It will inspiring to see some of the volunteer activities and accomplishments in Armenia, Karapagh and other areas where Armenians live.
    And the gentleman who wants to put Ararat on the logo, should use his talents to come up with ways to bring the mountain to Armenia.

  3. May I suggest that you also reach out to Peace Corps Armenia Volunteers as well as the Armenian Volunteer Corps to join you in this campaign.  As a Returned Peace Corps Volunteer myself, I always try to spread my love of Armenia everywhere I go.  Can’t hurt to join forces with other groups in promoting the message of Armenia.

    • Very well said HayKeen.
      The USPC volunteers constitute some of the most effective help the USA gives Armenia.
      I am, personally an AVC alumni and would be very happy to help in the “I Love Armenia” campaign.

  4. Dear All,

    I hadn’t seen this post online and thought I would write a couple words regarding the logo.

    Regarding the process of developing the logo, we spent a long time developing the concept reviewing different ideas.

    We have seen the Ararat mountains displayed proudly in many, many of our logos. Our idea was to evoke the feeling of love. In this case we found Robert Indiana’s ‘LOVE’ artwork to be the most fitting for the concept.

    I appreciate and am thankful for criticism that can help construct better ways at solving visual challenges.

    Best,
    Aramazt Kalayjian

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